By: Michael Ingram
BLUE BELL, PA--Morgan Betz, a Digital Audio professor and coordinator at the Montgomery County Community College, feels his program is not getting the advertisement or publicity that it deserves. “The program is being completely overhauled and will need better advertising than what is currently being done,” stated Betz as he passionately spoke about the program.
Betz feels that word of mouth and Web videos are the best form of advertisements, and he is not alone on this subject matter. Lynn Rothman, head of the Public Relations department for communication at Montco also feels that Web advertisement is most effective for advertising. Yet, she feels that it’s the program coordinator’s job to advertise program. After being informed that advertisement for his program was his responsibility, Betz said, “I’ll do it, but I doubt their going to like how I do it,” as he chuckled.
“There are only four people for all of marketing at this college. How can four people market over 100 programs when they have other things to do?” stated Rothman. She then went on to say “It’s my job to advertise the college as a whole; it’s the coordinators job to use the tools given to advertise their programs.” She also led on that there aren’t enough funds to properly advertise an individual program which is why the burden falls heavily on the program coordinator for advertisement.
When asked who is responsible for advertisement of the program Betz simply stated “Public Relations.” “Ethan Mintz, a former student at Montco and owner of Marsten House Recording, was interviewed on public TV as a form of advertisement for the program,” stated Betz. Unaware of what was being done he then went on to say “I knew nothing about it until I saw it on TV one day.” Professor Betz knows the program doesn’t have a set budget, but, he doesn’t feel that the schools budget prevents them from properly advertising the program. Rothman did admit to having to do a better job at communicating with Betz in order to advertise successfully; however, she doesn’t claim responsibility for why the program is not being advertised properly. As for Betz, advertising doesn’t fall into his job criteria as it’s the responsibly of the people who are paid to advertise everything the school has to offer.
BLUE BELL, PA--Morgan Betz, a Digital Audio professor and coordinator at the Montgomery County Community College, feels his program is not getting the advertisement or publicity that it deserves. “The program is being completely overhauled and will need better advertising than what is currently being done,” stated Betz as he passionately spoke about the program.
Betz feels that word of mouth and Web videos are the best form of advertisements, and he is not alone on this subject matter. Lynn Rothman, head of the Public Relations department for communication at Montco also feels that Web advertisement is most effective for advertising. Yet, she feels that it’s the program coordinator’s job to advertise program. After being informed that advertisement for his program was his responsibility, Betz said, “I’ll do it, but I doubt their going to like how I do it,” as he chuckled.
“There are only four people for all of marketing at this college. How can four people market over 100 programs when they have other things to do?” stated Rothman. She then went on to say “It’s my job to advertise the college as a whole; it’s the coordinators job to use the tools given to advertise their programs.” She also led on that there aren’t enough funds to properly advertise an individual program which is why the burden falls heavily on the program coordinator for advertisement.
When asked who is responsible for advertisement of the program Betz simply stated “Public Relations.” “Ethan Mintz, a former student at Montco and owner of Marsten House Recording, was interviewed on public TV as a form of advertisement for the program,” stated Betz. Unaware of what was being done he then went on to say “I knew nothing about it until I saw it on TV one day.” Professor Betz knows the program doesn’t have a set budget, but, he doesn’t feel that the schools budget prevents them from properly advertising the program. Rothman did admit to having to do a better job at communicating with Betz in order to advertise successfully; however, she doesn’t claim responsibility for why the program is not being advertised properly. As for Betz, advertising doesn’t fall into his job criteria as it’s the responsibly of the people who are paid to advertise everything the school has to offer.
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