Wednesday, December 4, 2013

Format Wars: Digital's Dominance

By: Derek Bartlett 
BLUE BELL, PA--Music videos on YouTube are as popular as radio, or maybe even more. Today, nearly two-thirds of American teenagers use YouTube for listening to music, while a lot of adults mostly listen to radio and CDs. It was also found that at one time only thirty-six percent of teens bought music on a CD as opposed to fifty-one percent of them using digital downloads.
 
In the early 1900s, about fifty percent of America’s homes had radios where they could listen to music and shows. Eventually radio shows were adapted to television in the 60s, making some people worry that, radios and movies would “become irrelevant and unnecessary” for audiences, as said in Media and Culture by Richard Campbell. Today, however, radio has been adapted for TV as well, with music videos and shows where audiences can view them.

The first ‘music video’ was made in 1895 at Thomas Edison’s studio. Edison used a device called a Kinetophone, which showed moving pictures and was fitted with a phonograph (a device used for recording and reproduction of sound recordings). In the early twentieth century, this got people’s attention, and these videos were made with painted pictures and projected from glass slides.

Today music videos are digital, and starting in 1981 they’ve aired on television networks like CMT and MTV. A lot of music has gotten people’s attention through television media or video websites like YouTube, especially for those who like to watch videos more than simply listening. A lot of videos that MTV used to play make up YouTube’s most-watched category.

Based on today’s progress it’s hard to tell just what the next mode of listening to music will be. Maybe someday people who own glass iPhones will use them for it.

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